On my way back from UX Brighton after a day of learning and research into the UX sector. Avinash Mair's talk powerfully illustrated how UX and economics are intrinsically connected. I especially enjoyed Sharon Webster's use of the Arts and Crafts movement to frame how we might respond to AI. It was refreshing to hear James Lang's reflections on hopeful futures. Huge thanks to UX Brighton for such an excellent conference.Frances Liddel